Gomm Stained Glass Article Salmon Swim Upstream

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Salmon Swim Upstream

Every day, the news is full of bleak reports of economic downturns. The bad stories and negative images is enough to make a person give up hope (that's why they called it the Great DEPRESSION). With the trials that the building trades have experienced, I confess that I’ve even give thought to taking work as a tech writer again and putting stained glass on part-time.

But, successful people advise that when times are tough, there is greater opportunity. It's a time when the weak players are shaken out and the way is clear for innovative companies to succeed and forge new paths.

Salmon swim upstream, we can too! So, even though we're late, we went ahead and mailed off our application (and fees) so we can be an official part of the Parade Of Homes this year. We've been in homes three of the last four years, but we've never felt prepared to make the $450 commitment to actually join the homebuilders association. But, since we want to be Salmon and not guppies, we went ahead and joined.

We're also working on mailings to send out to potential clients. I've bought some lists so I better start sending something out! I asked Jeanne to work on a brochure to send out and she showed me the one we've already made. Oh yeah, this isn't new, it's just the next step.

Now these two little baby steps may sound small, but the only real money we've ever spent on advertising has been on yellow page ads and an on-line web program that didn't really do us any good. So these activities could far out-stretch our previous efforts.

Last year we made less money than the year before, but we were working on a donated project which took a lot of our earnings time away. I think if we buckle down and really market ourselves, we'll either get results or find new ways to get results. It's as if the act of trying either works or draws power to you, since you put a step forward, the world reaches out and helps you move in the direction of the step. Trying, even if non-effective, will bring some results your way.

For more articles on stained glass visit http://www.gommstudios.com/stained-glass-articles/articles.htm

David Gomm started building stained glass windows professionally back in 1983 and has become an expert at many aspects of stained glass building, design and repair. He writes a monthly newsletter at www.betterstainedglass.com

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